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Licence: Creative Commons Attributio... 

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Authors: Brett Parker 


Data Storytelling

Nowadays, more information created than our audience could possibly analyse on their own! A study by Stanford professor Chip Heath found that during the recall of speeches, 63% of people remember stories and how they made them feel, but only 5% remember a single statistic. So, you should convert...

Keywords: data storytelling, data visualisation

Data Storytelling https://dresa.org.au/materials/data-storytelling Nowadays, more information created than our audience could possibly analyse on their own! A study by Stanford professor Chip Heath found that during the recall of speeches, 63% of people remember stories and how they made them feel, but only 5% remember a single statistic. So, you should convert your insights and discovery from data into stories to share with non-experts with a language they understand. But how? This tutorial helps you construct stories that incite an emotional response and create meaning and understanding for the audience by applying data storytelling techniques. m.yamaguchi@griffith.edu.au a.miotto@griffith.edu.au data storytelling, data visualisation support masters phd researcher