Nowadays, more information created than our audience could possibly analyse on their own! A study by Stanford professor Chip Heath found that during the recall of speeches, 63% of people remember stories and how they made them feel, but only 5% remember a single statistic. So, you should convert your insights and discovery from data into stories to share with non-experts with a language they understand. But how?
This tutorial helps you construct stories that incite an emotional response and create meaning and understanding for the audience by applying data storytelling techniques.
Licence: Creative Commons Attribution-NonCommercial 4.0
Contact: firstname.lastname@example.org email@example.com
Keywords: data storytelling, data visualisation
Target audience: Professional (research-related), Masters student, PhD student, Academic