Data Storytelling
Nowadays, more information created than our audience could possibly analyse on their own! A study by Stanford professor Chip Heath found that during the recall of speeches, 63% of people remember stories and how they made them feel, but only 5% remember a single statistic. So, you should convert your insights and discovery from data into stories to share with non-experts with a language they understand. But how?
This tutorial helps you construct stories that incite an emotional response and create meaning and understanding for the audience by applying data storytelling techniques.
Licence: Creative Commons Attribution-NonCommercial 4.0
Contact: m.yamaguchi@griffith.edu.au
a.miotto@griffith.edu.au
Keywords: data storytelling, data visualisation
Additional information
Target audience: Professional (research-related), Masters student, PhD student, Academic
Status: Active
Authors: Masami Yamaguchi, Amanda Miotto, Brett Parker
Data Storytelling
https://griffithunilibrary.github.io/data-storytelling/
https://dresa.org.au/materials/data-storytelling
Nowadays, more information created than our audience could possibly analyse on their own! A study by Stanford professor Chip Heath found that during the recall of speeches, 63% of people remember stories and how they made them feel, but only 5% remember a single statistic. So, you should convert your insights and discovery from data into stories to share with non-experts with a language they understand. But how?
This tutorial helps you construct stories that incite an emotional response and create meaning and understanding for the audience by applying data storytelling techniques.
m.yamaguchi@griffith.edu.au
a.miotto@griffith.edu.au
Masami Yamaguchi
Amanda Miotto
Brett Parker
data storytelling, data visualisation
support
masters
phd
researcher
