This master-class runs over three half days and equips participants with practical techniques and a solid understanding of focus group methods for social research.

The course covers the theoretical foundations of conducting focus groups, including their value, limitations, and ethical considerations. With a trauma-informed lens, participants will learn how to translate research questions into effective discussion guides and apply them in practice, using group activities for both face-to-face and online settings. The masterclass also includes opportunities to develop moderation skills and create materials for participants' own research projects (or someone else’s).

Practical guidance will be provided on setting up a safe, engaging group environment (in-person or virtual), managing challenging group dynamics, handling logistical considerations, and preparing for the next steps in data analysis.

There are no prerequisites for this course.

This workshop is suitable for anyone planning to conduct focus groups, including experienced researchers, Higher Degree Research students, government or not-for-profit professionals involved in community consultations, and private sector professionals involved in market research or evaluations.

Computer

Access to Zoom