This transformative 3-day workshop, led by esteemed scholar Micki Eisenman, delves into the intricate dynamics of organizational memory, exploring its impact on decision-making, strategy, and competitive advantage. Participants will gain comprehensive insights into theories and applications, enhancing their research capabilities and understanding of how to think about organizational memory as a strategic resource.

Topics Covered
What is collective memory? , Who are the key scholars who theorized collective memory? , Why should we care about collective memory? , What will we do in this workshop? , Organizational Memory Studies , Memory as Interpretative , Why do Managers Need to Understand Organizational Memory? , How can memory be an organizational resource? , Can managers manage memory? , What do we need to know to understand how collective memory is researched? , Some important concepts: constuctivism; social construction of reality; interpretative epistemology , What is qualitative research? , How are inductive studies designed? , Do our collective memories converge? , Strategic use of Memory , Corporate Museums , Who Curates Corporate Museums? , Who is the Integnded Audience of Corporate Museums? , How can organizational memory be strategic? , How can managers use organizational memory to advance corporate branding? , Does managing organizational memory increase an organization's legitimacy? , Why is organizational memory an important competitive resource? , Founding Stories , Founder Legacy , Founder Legacy and Strategic Direction , How do founders affect organizational memory? , Organizational memory and founder legacies , Why is organizaitonal memory important for people's sense of identity? , What is the importance of corporate archives? , Analyzing a Corporate Museum , Naming Streets and Cities , How do organizations commemorate the past? , Why is organizational memory political? , Can organizaitons embed memory in a sensory way? , What Tobacco Companies Want you to Forget , Dark Alliances and Organizational Memory , How can organizations erase the past? , How can organizations manipulate the past? , Defining the Past Strategically , What is periodization? , How is periodization political? , What is mnemonic editing? , How is memory material? , Reflection and Discussion , Research Opportunities , Conclusions and Next Steps